Field Scout
Industry
Agriculture Technology
Agriculture Technology
Services
Branding | Website | Copywriting
Branding | Website | Copywriting
Field Scout is a hunting and land scouting platform created to help hunters make more informed decisions about where to hunt on public lands throughout Kansas. By providing current information on crop types, CRP cover, and WIHA properties, the platform removes much of the uncertainty that comes with scouting unfamiliar locations.
I developed the branding, website, and copywriting with a focus on balancing modern technology with the rugged outdoor lifestyle of its audience. The visual identity drew inspiration from the Kansas landscape, incorporating elements of the region's agricultural heritage while maintaining a clean and contemporary feel. The final brand connected with experienced hunters and newcomers alike, creating a trusted resource that felt both knowledgeable and accessible.
