Benjamin Herbert Arborist
Industry
Arboriculture
Services
Branding | Illustration | Signage | Collateral
Benjamin Herbert Arborist is a North Georgia tree service company built around expertise, approachability, and a strong connection to the local community. While at Treebird Branding, I worked with the client to develop a visual identity that reflected his laid-back personality and sense of humor while still communicating professionalism and trust.
Drawing inspiration from the client's love of bears, the outdoors, and his small-town roots, I created a branding system that felt welcoming, memorable, and distinctly personal. The project included custom illustrations, signage, and supporting collateral designed to capture the rugged nature of arboriculture while highlighting the character that makes the business unique. The final identity balanced craftsmanship and personality, creating a brand that felt right at home in the North Georgia mountains.
